Shallow impulse fridge – GCGD15

Our GCGD15 shallow impulse fridge helps you to increase the number of spontaneous purchases at the POP (Point of Purchase).

If you only have limited space available in your second display area or in the checkout area, then our GCGD15 is just about the ideal solution for you. Its sleek dimensions of 30 x 60 x 48 cm (H x W x D) allow the shallow fridge to fit into even the smallest store shelf.

Sales psychologists put the number of impulse purchases in retail trade at between 30% and 60% of turnover. But how do you entice customers to buy a new beverage brand or a chilled soft drink? How and where do you stimulate the urge the best?

The most likely place where impulse purchases, also known as impulse buying, are generated is in the checkout area, busy aisles or passages or as a cross-selling product on the store shelf. Of course, the products on the shelf must belong to the same or an associated product group. When a customer is stocking up on chips and chocolates for a movie night at home, the chances are that he also reaches for the beverages placed right next to it. Of course, the shallow fridge is not only for use in a supermarket, it is also at home in the counter area of ​​bars and restaurants, or in the checkout area of ​​filling stations or refreshment stands. After all, the body of the fridge is sturdy enough to conveniently place a small till, cups, glasses or bottle opener on it without taking up more space.

The shallow fridge is fitted with interior LED lighting that can be turned on and off independently to attractively present your properly chilled drinks through the glass door. This allows the customer to see what is offered straightaway and the urge for a chilled beverage is immediately triggered. The temperature range of the fridge is 0 to 10 degrees. You can easily set the cooling temperature to suit your needs using the manual temperature controller. This is located at the back of the cooling unit together with the light switch.

The Impuls refrigerator is available in black, silver or stainless steel.

If you have any questions about the shallow fridge, we are available for advice and practical support.

Please contact us!

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